The three principles
Rule 0: use sans-serif fonts
- Simple layout
- No BS Navigation (user dont need to dig for information) Less is more, form follows function.
- Efficient Swiss culture
Website examples
- Notion
- Apple
Other examples
- New York City Metro Line
Reference
https://www.sciencedirect.com/science/article/abs/pii/S0020025521006629 https://www.pixeldarts.com/post/swiss-style-web-design-a-comprehensive-guide https://www.bighuman.com/blog/guide-to-swiss-design-style https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/ https://www.bighuman.com/blog/graphic-design-styles-guide