Portfolio DOs and DONTs | Tailor-made websites for your business

DO

Make sure your portfolio is a custom responsive website, not a PDF or PNG. Don’t bother with Behance, Dribbble
Show your work: Whiteboard, sketches, personas, task/process flows, wireframes, etc.
Show your low-fidelity: demonstrate the iteration, the thinking, not the final product. Show the cycles of assumption and validation.
Show you can write: simply and clearly. Don’t use big words, jargon. Make sure you spellcheck everything.
Focus your narratives and case studies on the work you really want to be doing.

Make a PDF portfolio -> people don’t like downloading stuff.
Only show images of the final UI. This should be the last thing on your page.
Only show high-fidelity stuff.
Poor grammar, typos.
Spend too much time talking about technical skills: Illustrator, Photoshop, etc.

Hit people with your expertise using a cool headline: “Former e-commerce founder turned digital product designer with a degree in biology and neuroscience”