Website
What is the primary function of your website?
- To inform
- To sell
- To entertain
Based on the function you can go deeper into defining specific website goals and what actions are required in order to achieve them.
What are currently working and not working on your website?
Customers love to add unnecessary features and information to their website
It’s important that you only add things that are aligned with the primary purpose of the website.
What role does your website play in your customer’s life
- Visit once or come back over and over again?