Humans don’t like barriers
If it’s very hard for me to get something, I might quit struggling for it.
So there needs to be a balance between too easy and too difficult in apps and software or even video games.
Would you play a game that only have HARD difficult lelvel?
Reducing friction of online forms
Online forms, login and signups are barriers that we see daily.
Signup form with 15 fields to fill is a big barrier to start using that website. Let users taste your candy first and
Let user use your app/software right now
Users can’t wait so let them download the demo or trial version now and test it right now.
Adobe, Sketch and all other companies are doing it because before spending money, users need to taste the candy.
Don’t use “Book your demo” just use “Try now for free” button.