What does a UX Designer do?
UX Design always puts users needs first when considering design solutions in order to enhance customer satisfaction.
UX is short for “User Experience” and is the overall experience of a user using a product or interacting with a website. The focus is on making a good user experience, where interacting with a website is pleasing and easy. A good design, clear content, fast load times and nice interactions with appropriate animations are all part of a good user experience. In common usage, “the UX” of a site or app often refers to the design and interaction combined.
- Defining a problem
- Understanding users
- Creating personas
- Generating tasks & user flows
- Creating sketches -> wireframes -> prototypes
- Usability testing
What does a UI Designer do?
UI Designers make products joyful to interact with. They focus on the visual hierarchy and patterns that give visual cues to users.
- Typography
- Color scheme
- Iconography
- Grids, Layout, Spacing
- Buttons, Inputs & Forms
Things to remember
View everything that you do as PROBLEM SOLVING -> Organize, Economize and Communicate.
Design should serve USER NEEDS. Why are they here - and what do they need to do?
Hierarchy is communicated VISUALLY. Visual priority = user priority.
Information hierarchy is mainly created by CONTRAST. Always consider contrast before color.
When in doubt, ALIGN EVERYTHING. Alignment creates order, flow and stability.
Purposefully design all NEGATIVE SPACE. Give it more attention than UI elements.
Primary elements should come FORWARD. Secondary elements should RECEDE. You should work to visually differentiate the two.
Maximize SIGNAL. Minimize NOISE. Keep visual focus on what matters most.
=> Remember that you’re solving VISUAL PROBLEMS. Focus on that; great UX will take care of itself.