Anticipatory Design
You might have seen a lot of websites where they show you suggested movies or books depending on your likes or your search data.
Anticipatory design is based on user behavioral data (browsing, purchase, search, etc) and use that to suggest or make decisions for users
Examples of Anticipatory Design
Netflix suggests content based on your viewing habits and ratings. Amazon suggests items based on your past purchase history.
Nest thermostat learns your heating/cooling habits and then automatically adjusts the temparature of your home according to your preferences.
Whenever you see stuff like: “Recommended for you”