Khoa Nguyen
Pressure creates diamonds

Measure UX

Last updated:

What is it and why is it important?

“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.”

Breaking it down: specified users, context of use, effectiveness, efficiency, satisfaction.

Effectiveness

The accuracy and completeness with which users achieve specified goals.

  • Tasks completed
  • Ratio of successes to failures
  • Objectives achieved
  • Errors in a task
  • Tasks with errors
  • Task error intensity

Example:

  • Task 1: Success 100%
  • Task 2: Fail 40%, Success 60%

Efficiency

The ability to do a task successfully, without wasting time or energy.

  • Total task time
  • Cost-effectiveness
  • Productive vs unproductive time
  • Unnecessary actions
  • Fatigue
  • How often help is used

Example: Time taken to do

  • Task 1: 30 seconds
  • Task 2: 60min
  • Task 3: 10min

Satisfaction

After they’ve completed the tasks, how do users feel about the experience?

System Usability Scale

1: Strongly disagree

2,3,4: k

5: Strongly agree

  • I think that I would like to use this system frequently
  • I found the system unnecessarily complex
  • I thought the system was easy to use
  • I would need support of a technical person to use the system
  • I found the functions in this system were well integrated
  • I thought there was too much inconsistency in this system
  • Most people would learn to use this system very quickly. I found the system very cumbersome to use
  • I felt very confident using the system
  • I needed to learn many things before starting on the system

Calculating the score

  • Add the scores for all odd-numbered questions, then subtract 5 from the total to get (X).
  • Add the scores for all even-numbered questions, then subtract that total from 25 to get (Y).
  • Add the total scores (X+Y) and multiply by 2.5.
  • Design Thinking
  • Usability
  • Accessibility
  • Information Architecture
  • Wireframe
  • Responsive Design