Vague Homepage Headlines
Be SPECIFIC and DESCRIPTIVE
The users can’t tell what you do if you’re not descriptive. What does you company do? Explain please.
Tips: use a 5-second test
Bad headline: Technology that rehumanizes healthcare
Good headline: Leadership coaching and training for mid-level managers
Generic navigations labels
Make your nav labels more specific
Good labels: Wholesale Medical Supplies, Compasses, Charts and Maps
Generic labels: Product, Services, About, Blog, Contact
Don’t add
Homepage Slideshows
REMOVE THIS. seriously.
Stock Photos of People
Just take an authentic photo, don’t use stock images.
Social Media Icons in Headers
You don’t want your users to leave. Social media is distracting, put them in the footer, only show colors when hover.
Dates on Blog Posts
The dates can make your content looks older and “useless”. People don’t want to read a 10 y/o blogs.
Long Paragraphs
Never write a paragraph longer than 3 lines. Break up your content, use bullets lists/numbered lists, bold, italic, subhead, images, links.
Press Releases
PDF Files
Not a fan.